Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

Emotient Analytics

Tap to Alexa

Lightning Talk

Collective Threat Intelligence

Advertiser Experience

Wearables

TAP TO TALK APP FOR ECHO USERS

Role: Lone UX designer aligning to platform.

This Echo device accessibility application allows customers with speech impairments to gain access to Alexa on multimodal devices with a screen. The app experience was also optimized for blind customers using VoiceView screen reader and keyboard navigation.

PROCESS

Data from in home visits with blind, deaf and hard of hearing customers was used for profiles.

Findings illustrated scenarios of permanent, temporary and situational impairment to vision, hearing or speech that could inform the design, our product roadmap and the team's perception of customers.

Discovery

Research and Design

Implementation

After kick off, brainstorming and a stakeholder review of early functional prototypes, I was brought onto the Alexa for Everyone team. I conducted user research ahead of updating needs, refining and low fidelity mockups.

USER RESEARCH

I did informal competitive analysis of products used today for similar use cases to assist speech via mediated communication. This involved purchasing and setting up analog devices and digital apps.

To baseline the new experience ingress and customer mindset, I conducted a series of user journey reviews for blind and deaf customer setup of Echo devices. This involved video recording and post journey analysis to document what the user is thinking, doing, needing, UX findings and recommedations for each step of the process.

The summary findings report provided a gap analysis and roadmap for multiple teams. It was used to define additional needs for Tap to Alexa and standards for the sound, voice, on screen, industrial design and packaging of all Echo devices.

The workflow was refined to the most optimal solution that removed user friction and addressed additional customer needs while meeting our technical capabilities within a commited launch timeframe.

The high level diagram also identified human modalities the experience relies on. This informed the available system modes that pair up while letting us test early for exclusion of customers with varying abilities.

APP FLOW REFINEMENT

Flows were paired down after review with product and engineerig leadership. A design was selected that met our criteria for user needs, aligned to available platform widgets, patterns and our launch date given technical abilities of the team. New patterns were also specified in low fidelity and reviewed broadly.

LOW FIDELITY

I explored visual treatments aligned to a platform design library.

HIGHER FIDELITY

Defined state look and feel, errors and interaction details for new patterns that had no treatment in the library.

STATE HANDLING

I prepared the design for implementation by providing redline specifications of on screen elements across device types.

I specified the screen reader experience by script content, standardizing traversal order, as well as Alexa voice and screen reader text to speech contextual hand off when users switch modality.

PRODUCTION SPECIFICATION

SCALED ACROSS DEVICES

INGRESS

MAIN MENU

CREATE A NEW TILE

SELECT ICON

NAME TILE

SET ALARM

REPEATING ALARM

DEMO

The methodology here was using moderated usability testing from a script to yeild qualitative and quantitative results. I recruited during our internal private BETA and produced the analysis report with video highlights.

The results shared 3 major findings, 12 hypothesis from observation, quick fixes and recommendations in priority order. After making some recommended changes based on learnings from the test, we measured a customer satisfaction score of 6.0/7 ahead of public launch.

USABILITY TEST

HEADLINE SEARCH ADS FOR SELLERS

Role: Lone UX designer on this product, within a team.

Headline Search Ads was a new advertising product in Amazon Seller Central, a large enterpirse web portal. This long term project was part of a broader effort to provide all advertisers with access to the same products so they could build their brand and business along with Amazon.

PROCESS

The major project was difficult for many stakeholders to buy into. I began by aligning people to a north star vision that could be broken up into milestones.

Discovery

Research and Design

Implementation

DEFINE

In order to define a north star vision, I started by doing a convergence audit across the different Amazon Advertising products and portals.

From the findings, I hypothesized that only 2 unique differences blocked immediate convergence without feature loss for campaign creation. I proposed solutions to fill these gaps, which would create a bidding standard and automate process unblocking some advertisers from competitive ad serving times.

To drive alignment across multiple organizations and portals towards a unified experience, I created high level diagrams to visualize business unit changes and goals over time.

In order to develop more empathy for the seller advertiser, I started a business, producing, advertising and selling softgoods. This helped me understand the small business seller advertising experience because I ran ads for my product listings, driving traffic to stores and direct to consumer sites.

I was able to perform competitive analysis on Etsy, Facebook, Google Ads, and Shopify. Then I drafting user scenarios and circulated them to align dispersed advertising teams.

To help identify owners across organizations, I drew high level flow ideation in a common space shared by the teams. This lead stakeholders to engage with the lead technical product manager to identify their team's milestones and plan resources.

LOW FIDELITY EXPLORATION

As the business aligned on the first milestone of Headline Search Ads for sellers, I started low-fidelity design and paired down with product and engineering stakeholder reviews.

HIGH FIDELITY REFINEMENT

Once there was buy in from product and engineering, I began higher fidelity design of new widgets and workflows. Some pages required alignment to existing style guides and others were new.

USER TESTING

Working with a user researcher, I completed a high fidelity mockup of the creation workfow and we tested it with customers. Learnings resulted in a few changes and refinements.

LAUNCH SUPPORT

As we moved beyond testing towards launch, I created final visual assets and a string doc template. I found a writer to manage the localization and translation process. I also printed and posted a war wall of the new workflow for product and engineering to reference on a daily basis.

RESEARCH

High fidelity click through prototype of the final design.

EMOTIENT ANALYTICS

Role: Only UX designer at the startup.

A web portal that productized a machine learning classifier which analyzed human emotion in real time through video feeds, images and other factors.

PROCESS

This scrappy startup environment moved fast so I spent a few days looking at job titles and people on LinkedIn. I looked at the tools, deliverables and tasks they had in order to make a quick reference persona board. It got people on the same page as we brainstormed ideas and scenarios further.

This project was a complete start from scratch concept. There were so many possibilities that we rapid prototyped and designed across different verticals.

USER RESEARCH

With a clear concept in mind, I began iterating in low fidelity on a report and portal experience to suite a broad user base. Engineering began building a primitive BETA in parallel.

LOW FIDELITY CONCEPT

During this process, I surveyed users we had for different services in order to pair down on the most user accepted type of data visualizations.

PROTOTYPE AND SURVEY

We had a primitive prototype built so I decided tested it with a user journey review. I emulated the academic research user use case by testing a communication theory. I recorded videos and uploaded them for analysis on our BETA platform.

USER JOURNEY REVIEW

After making updates based on the user journey, we refined the look and feel of the portal.

HIGH FIDELITY REFINEMENT

It was time to address onboarding users to our service so I ideated through paths and refined sign up.

ONBOARDING

LOGIN AND SIGN UP

UPLOAD

MAIN MENU

MEDIA LIBRARY

ANALYSIS SUMMARY

NAME TILE

I created and maintained a web hosted style guide for engineers to reference along with red line specifications. I worked with a graphics designer 2 days a week to help produce final front end assets.

PRODUCTION SPECIFICATION

I ideated as we discussed use cases across different market verticals: telemedical, commercial testing, product testing, mobile security and more. Some ideations was taken to higher fidelity and functional prototype for demo.

BRAINSTORMING

HOME PAGE

BUILD

After many concepts our lead product manager identified similar usecases across user groups, alluding to a single demo platform that could suit most user needs.

SECURITY LABS TOOLS

Role: Started as a UX intern on a team. Ended as the only UX designer in Websense Security Labs.

The collective threat intelligence project was the culmination of my time at Websense. I entered as a UX intern and learned a great deal from a solid team of human computer interaction specialists.

RAMPING UP

This project involved working with developers and a security researcher to productize an internal sandboxing tool. We identified ingress on the customer facing site and visualized the process in a modal that linked to reporting at the end of the flow.

This was my first project with engineers within the Security Lab.

As part of ramping up on the product and appliance suite as an intern, I worked with copy writers to redesign the installation posters for various appiances.

WEB BASED FILE SANDBOX

My computer security and telephony experience prior to Websense gave me a healthy basis for supplying inspiring ideation to Security Labs. This ideation eventually lead to me joining the Security Lab as the only UX designer.

Real time collaboration with security researchers and engineers allowed me to have early influence on architecture. At the same time, Lab's product management leaned on my rapid visualization to lead product roadmap planning.

BLUE SKY IDEATION AND ROADMAP

Flows were paired down after review with product and engineering leadership. A design was selected that met our criteria for user needs, available platform widgets and patterns, and our launch date given technical abilities of the team. New patterns were also specified in low fidelity and reviewed broadly.

HIGH FIDELITY REFINEMENT

Workflow outlines and content refinement circulated with security researchers, engineering and product leadership for review and alignment.

The blue sky concept was broken up into smaller milestones. The first milestone was this interal research tool used by our consultant service and researchers. It provided reporting, filtering and drill down capability across the appliance ecosystem level intelligence.

Milestone 1 was the last item delivered on this project before the company was purchased.

MILESTONE 1

WEARABLE ART AND ACCESSORIES

Role: Owner, maker and designer.

This independent fashion label is where my sculptural exploration of various subjects meets wearable art and performance. I have showcased small collections at Maker Faire and fashion shows in Seattle, WA.

Producing these items allowed me to learn the ins and outs of running a small business. I was able to collaborate with and learn from photographers, hair and makeup artists, models, musicians and manufacturers.

CONFLUX CONFERENCE TALK 2017

Role: Speaker

This lightning talk was meant to inspire the designers at Amazon during a quarterly internal conference about the future of design.